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What is Spintax and how to use it?


Last updated on Sep 05, 2023

Spintax, a short term for "Spin Syntax," is a nifty tool that allows you to create multiple variations of sentences or words within your email content. It's like a secret weapon for generating personalized and diverse cold emails for your leads.

But how do you use Spintax in your cold emails, and why is it so important?

Let's dive into the details in a way that even a 15-year-old can grasp.

Using Spintax in Your Cold Emails

So, here's the deal. You want to make your cold emails stand out, right?

Spintax is your buddy for that. To use Spintax, you'll add it to your email body using the email content editor inside your email sequence tool (in our case, Mystrika).

Once your email is good to go and you hit that "send" button, the magic of Spintax happens. It swaps out the Spintax with a randomly chosen variation for each email.

Think of it like a mad scientist mixing up different ingredients to create unique potions, but in this case, it's emails!


{{RANDOM | Hi | Hello | Hey}} will randomly use "Hi", or "Hello", or "Hey" (without quotes).

Using it in an email.

{{RANDOM|Hey there | Hello | Hi}} {{fname|default('There')}}!

You have done a fabulous job scaling {{company}} to current level. Kudos!

I'm reaching out as we can help you scale that exponentially via Cold Email.

{{RANDOM|What do you think? | How does that sound to you? | Are you interested in discussing this further?}}

{{RANDOM|Best, | Regards, | Cheers,}}


Company is a dynamically created variable/merge tag from a column called "company" that was upload in prospect's csv file.

default('There') is the default replacement for Firstname. In simple terms, if "first name" is not present the output text will be replaced with "There" (without quotes) instead.

Why Spintax is a Cold Email Game Changer

Now, let's talk about why Spintax is such a big deal for your cold emails.

1. Better Deliverability

Imagine you're sending a bunch of emails to your leads. Without Spintax, those emails might look too similar, and that's like a magnet for spam filters.

But with Spintax, it shakes things up! Each email gets a unique twist, making it harder for the spam filter to catch on. So, Spintax is your secret weapon for better email deliverability.

2. Personalization Galore

Personalization is key to cold email success. With Spintax, you can personalize like a pro. You can create different versions of words, sentences, or phrases.

Sprinkle these variations into your greetings, intros, main content, or sign-off phrases. It's like customizing your emails for each lead, which is pretty awesome, right?

3. The Multiplying Effect

Here's where Spintax truly shines. It's like a magic multiplier. The more Spintax you use, the more email variations you can generate. It's like having a superpower for creating unique and personalized email content.

Let's break it down with an example:

Imagine you have this sentence: "The {{RANDOM| average | standard}} tree planted in this {{RANDOM| region | area | territory}} is around 10,000. The {{RANDOM| goal | purpose | objective}} of this plantation is {{RANDOM| cleaner| oxygenated| fresher}} air."

Now, let's do some math (don't worry; it's super simple). With all those Spintax parts, you can create up to 2 x 3 x 3 x 3 = 54 different versions of your cold email content. That's like having 54 unique messages for 54 different leads!

So, Spintax is your go-to tool for crafting personalized, engaging, and deliverable cold emails. It's like having a creative writing assistant right at your fingertips.

In a nutshell, Spintax is your email superpower, making your cold email outreach game stronger than ever.

Mystrika has taken a step further and even support programmatic emails using Liquid Syntax, which is game changer to cold email industry.

So, go ahead and experiment with it in Mystrika, and watch your email campaigns flourish with unique, personalized content. Happy emailing! 🚀